North Dakota Pet Nutrition Technology Company Forms Strategic Alliance with Leading Veterinary Diagnostic Company

FOR IMMEDIATE RELEASE
July 15, 2025

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Partnership will focus on integrating companion pet diagnostic testing and optimal pet nutrition technology, delivered by the trusted neighborhood veterinarian.

FARGO, ND July 9, 2025. Vetnexus, Inc. and VDI Laboratory. LLC. announced today they have formed a strategic alliance. Vetnexus, headquartered in North Dakota, has developed technology that matches a pet’s current health profile to pet food diets which scientifically & genetically address unique nutritional needs; VDI, a specialized California laboratory, provides wellness and diagnostic testing for companion pets to over 3,000 companion pet veterinary practices. Both companies are aligned in their strategic objectives to become leaders in the rapidly expanding proactive progressive pet healthcare marketplace.

Several key trends are shaping the future of companion pet healthcare in the U.S., presently a $50Billion market, forecast to $75Billion within the next 5 years. Pet humanization, technological advancements, personalized pet nutrition and preventative care are driving significant growth. Traditional veterinary medicine is increasingly augmented by integrative veterinary care that focuses on a pet’s overall well-being, centered around tailored optimal pet nutrition guidance.

“Our alliance with VDI Labs is a major step forward for us”, said Paul Lien, founder and CEO of Vetnexus. “We envision optimal pet nutrition as the centerpiece of every pet wellness plan delivered in the future by veterinarians during their annual Wellness visit with their clients and patients. VDI’s diagnostic and pet wellness services broaden our service offerings and exponentially expand the market for our services.”

“Vetnexus is a perfect partner for us at this critical juncture in our evolution”, said Randy Ringold, Founder and CEO of VDI. Aside from introductions to thousands of veterinary practices they touch, we clearly see the value in combing our proprietary companion pet diagnostic tests and wellness offerings with their cutting-edge pet nutrition technology.”

The companies expect to formally launch their combined service offerings during the 3rd quarter of 2025, targeting 500 traditional and integrative practices throughout the U.S.

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