About Us

We believe trusted veterinarians must be involved in the decision of what food and treats are consumed by their clients' pets day in and day out.

Our proprietary SaaS platform facilitates the delivery of an individualized OPTIMAL pet food diet plan by a veterinarian to the doorstep of their pet owner clients.
Our Secret Sauce

From Hypothesis to Reality

We began 7 years ago with a simple hypothesis: Pet owners trust their veterinarian's pet food recommendation. This morphed into a product & service software platform today to which any veterinary clinic in the continental U.S. can subscribe. What differentiates us (secret sauce) from any competitor is the pet industry's largest, science supported, database of pet nutritional data, generated over several years, wherein the nutritional value of over 10,000 dog foods is mapped to the nutritional needs of each pet, based upon breed, age, activity level, sex, and weight, resulting in match to an OPTIMAL DIET, with no brand bias. Icing on the cake? Pet Diet subscribing veterinarians can do so with confidence; companion pet veterinary practices add a valuable service to their clients & significant profit contributor with no financial risk. Their clients have the choice of buying their pet's prescribed pet food online, or delivered monthly to their patient's doorstep in a box branded with the name of their veterinary clinic, same day, next day in many markets, accompanied by a 100% money back guarantee.