by Nelson Surat | Jun 9, 2026 | Blog, News
Pet obesity is reaching a critical tipping point. According to the 2022 National Pet Obesity Prevalence Survey conducted by the Association for Pet Obesity Prevention (APOP), an alarming number of companion animals are classified as overweight or obese, presenting one...
by Nelson Surat | May 9, 2026 | Blog, News
When it comes to feeding our pets, many of us instinctively reach for a standard measuring cup. It is quick and convenient, but relying on a measuring scoop could be accidentally compromising your pet’s nutrition. The Problem with Measuring Cups Standard 8-ounce...
by Nelson Surat | Apr 7, 2026 | Blog, News
As pet owners become more invested in the long-term well-being of their companions, the pet food industry is undergoing a massive transformation. No longer satisfied with generic options, consumers are pushing for innovations that prioritize individual health,...
by Nelson Surat | Apr 7, 2026 | Blog, News
While kibble has reigned as the most popular choice for pet owners due to its affordability and convenience, a growing body of research suggests that a diet consisting solely of dry nuggets may come with significant health trade-offs. To understand why, we have to...
by Nelson Surat | Apr 7, 2026 | Blog, News
For decades, kibble has been the standard for pet owners due to its convenience and shelf-life. However, a significant shift is occurring as pet parents become more informed about the long-term health impacts of highly processed diets. While kibble is easy to store,...
by Nelson Surat | Apr 6, 2026 | Blog, News
The Truth About Kibble: Balancing Convenience and Canine Health For most pet owners, dry dog food (kibble) is the go-to choice for its convenience, cost-effectiveness, and shelf stability. While millions of dogs live long, healthy lives on a kibble-based diet, recent...
